WHO? WHAT? WHERE? WHEN? WHY? HOW? WHO? WHAT? WHERE? WHEN? WHY? HOW? WHO? WHAT? WHERE? WHEN? WHY? HOW?

Public School Records (PSR, @psrecords.cal on Instagram) is UC Berkeley’s first student-run record label, founded by Matthew McHugh, dedicated to providing student artists with label services, including live performance and music production opportunities, marketing services, and artist development support. With over 110 members, PSR is a vibrant community of music and arts enthusiasts united by a shared passion for creation. We have four departments: Artists & Repertoire (A&R), Marketing, Events, and Creative, each dedicated to a different aspect of artist support. This structure provides members with hands-on experience of what it’s like to work at a real record label, while making a direct impact on the Berkeley music scene. Beyond music, our events have also supported philanthropic causes, raising funds for organizations such as the American Red Cross and Cal Fire. At PSR, we’re all about our slogan: “Ride the Bus” – emphasizing our commitment to fostering a welcoming, collaborative community that is easy to “hop on and hop off.” We’re proud to say that we’ve worked with over 20 local bands and artists. Looking ahead, we’re planning to expand our impact by working with even more student artists this semester. We are currently signing new artists to our label and supporting them with album and single release campaigns, encompassing everything from recording and production to marketing and live performance opportunities. Our goal is not only to showcase Berkeley’s incredible talent but also to provide artists with the tools and community they need to launch sustainable musical careers.

About PSR